MPSA Media Arts

Media Art Certificate Techniques

My idea for my next project is to create a couple commercials that are somewhat satirical. To be more clear, I want to create my own commercials, for example a romantic love scene between a man and an air conditioner. The main factor in making these interesting would be the reversals or the fact the commercial itself and the item they are advertising is unrelated. For each commercial I plan to start with the punchline and going off of that. As usual I plan to film with my DSLR and use people I know as actors. I have already finished a script for an air conditioner commercial. The best part of this project is how much freedom it brings during production because they can all have different settings; film in the day, night, rain, etc… The punchline for each commercial might be slightly different.

Air conditioner script

FADE IN :

Int. House – Night

Man ambitiously typing on computer.

CUT TO:
BLACK SCREEN :

SUPER:

“Hello, my name is (TBD).”

CUT TO:
HALLWAY

Man is walking down hallway.

CUT TO:

BLACK SCREEN :

SUPER:

“I have a girlfriend.”

CUT TO:

Int. Stairway

Man walks down stairs.

CUT TO:

BLACK SCREEN :

SUPER:

” I love her.”

CUT TO:

DARK ROOM

Man twisting a dial/pressing a button.

CUT TO:

BLACK SCREEN :

SUPER:

” I turn her on everyday.”

CUT TO:

DARK ROOM

Man leans back in a chair.

CUT TO:

BLACK SCREEN :

SUPER:

“And in return…”
CUT TO:

DARK ROOM

Air conditioner blowing out air.

CUT TO:

BLACK SCREEN :

SUPER:

“She blows me every night.”

CUT TO:

DARK ROOM

Man giving a thumbs up.

CUT TO:

BLACK SCREEN :

SUPER:

“I love my Fujitsu.”

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